“What is failure? If someone asked me, ‘Do you regret it?’, I would say, ‘I would do it all again.'” Madalena Rugeroni didn’t give up until she was accepted at Google in Miami. After trying “about 15 times,” he succeeded. And the lesson in resilience served him well throughout his life. He moved to London and, months before co-founding Misk, returned to Lisbon.
The startup, a social network for restaurants based on recommendations, was unsuccessful, but that didn’t stop Madalena from trying again. Since 2019, she has been responsible for Too Good to Go, an app created in Denmark that aims to end food waste worldwide, in the Portuguese market. On the eve of celebrating her first year here, Madalena Rugeroni talks about the importance of purpose in launching and growing a business. And he explains, with examples, that resilience is the foundation for the entrepreneurial journey.
